Up Your Sales? Why?
We are all exhorted to increase sales. After all, if there are no sales, there is no business to speak of. Many sales gurus out there give us a plethora of techniques which we all can use and improve upon so that our sales charts look inspiring and not depressing. A quick search will return nearly 8 million results on YouTube alone! Of course, being people who live mostly in the present and with memory spans only slightly higher than that of goldfish, we tend to focus on what techniques will give us the best results. That’s missing the point. Of course, we could all do with better sales techniques. However, the point is that if what we are selling has great intrinsic value to the buyer, then the buyer will beat a path to our door in order to get whatever it is we are selling!
Yes, one of the ways to up your sales is to get sales techniques. One of the most common is that of S.P.I.N. or Situation-Problem-Implication-Need. If you haven’t heard of it yet, look it up! The other, more important question, is what value your products or services bring to the client, and whether you are able to get the client see beyond what the client wants to what the client actually needs. In other words, you need to be able to help the client see how his situation will be made immensely better by your products or services.
Was that useful for you? How have your sales experiences been? Share with us!
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