For example, there are answers to these questions awaiting your critical analysis in defining your action-oriented plan.
What is the offering, is it a product or service or a combination? Who is the customer? What is the need being addressed? Where are the customers? What is the core value as perceived by the customer, of the opportunity? Why will they buy from you? In what ways are the offering superior for customers? How is it different from competitors? And…
Here are some specifics on what we offer to owners/managers of SMEs, and how we differ from others:
We focus the heart of your opportunity plan and help you to analyse who is doing what; for whom they are doing it; and the financial assumptions and results on which the plan is based.
Some key areas of our workshops, include:
o Learning 4 action – analysis, planning, implementation & control in the marketing planning process
o Entrepreneurial Marketing – unique, usable & meaningful, taking into account the constraints & unique situation in SMEs
o Management in SMEs – developing opportunity-seeking skills of SME owners & managers
o Management Competencies – developing character and culture that drive an enterprise along the path of change and growth
o Best Practices – business process improvement (BPI)
o Sustainability in Marketing & in Business Management – vision for 21st century SMEs
o Franchising Systems – developing operations manual to help owners work ‘on the business’ in opening & operating F&B biz